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Project Overview
NOVA is a conceptual tech company specializing in high-performance PC building and smart hardware. This self-initiated branding project showcases a complete visual identity system, including logo design, business cards, brand guidelines, motion graphics, and digital ads. The goal was to create a clean, modern, and versatile brand rooted in technology and clarity.
Defining the NOVA Brand
NOVA was built on the idea of clean energy, sleek hardware, and futuristic design. I designed the brand identity to reflect clarity, performance, and power; with a minimal, tech-inspired aesthetic. The power symbol was selected as the core visual element, stylized to feel bold and functional.
Brand Elements
The NOVA color palette uses a soft sage green (#91CFA4) and a dusty slate teal (#638588) to suggest stability and sophistication, while still feeling grounded and digital-forward. Paired with a clean sans-serif typeface, the typography keeps the system easy to navigate and adaptable to both screen and print. Below are the branding guidelines for NOVA.
Professional Presence
I explored several business card directions and narrowed it down to three refined designs. The final selection uses strong alignment, contrast, and symbolism with the power icon anchoring the design. I also created a print-ready mockup for client-facing presentation.
Animated Brand Reveal
To add dimension to the identity, I created a short motion graphic using After Effects. The animation combines text transitions with path-trim effects and pulsing glow to simulate a device powering on, reinforcing NOVA’s hardware-focused mission. Below are the gif and video file versions.
Social Ad Campaign
I designed a Facebook ad to visualize how NOVA might appear in a real marketing context. The design uses brand colors, a CTA, and a layered graphic to simulate real-world usage without relying on stock photos. Below are mobile and desktop versions.
Web Presence
I created a landing page mockup in Figma with desktop and mobile formats, simulating a clean scroll-based layout. I also created GIF previews to demonstrate layout flow and interaction design.
Click this link for the full Figma design at full resolution.
Reflection
This project helped me unify multiple disciplines: branding, animation, and digital interface; into one holistic case study. NOVA was an opportunity to build a thoughtful system from scratch and bring the brand to life across print, web, and motion.