This logo was completed in my Identity Design and Branding course where we were tasked with created one logo in 48 hours (Logo Gauntlet). This company, Body Armor, is a popular sport drink company that has already broken into many markets successfully. Their serif font was their sole branding image, and many people who had never drank their product did not recognize it as a drink. My design strives to achieve identification while keeping the brand consistent and reputable.